{"id":3263,"date":"2022-07-04T15:25:46","date_gmt":"2022-07-04T13:25:46","guid":{"rendered":"https:\/\/www.ser-hegn.dk\/?p=3263"},"modified":"2023-09-18T11:26:22","modified_gmt":"2023-09-18T09:26:22","slug":"heras-loefter-sloeret-for-nyt-brandinginitiativ-for-den-danske-perimetersikringsgruppe","status":"publish","type":"post","link":"https:\/\/www.ser-hegn.dk\/stories\/pressemeddelelse\/heras-loefter-sloeret-for-nyt-brandinginitiativ-for-den-danske-perimetersikringsgruppe\/","title":{"rendered":"Heras l\u00f8fter sl\u00f8ret for nyt brandinginitiativ for den danske perimetersikringsgruppe"},"content":{"rendered":"<p><strong>Heras, den ledende europ\u00e6iske end-to-end leverand\u00f8r af permanente og mobile perimetersikringsl\u00f8sninger, har l\u00f8ftet sl\u00f8ret for det nye brandingudtryk hos de tre danske virksomheder, der blev opk\u00f8bt tilbage i december 2020. <\/strong><\/p>\n<p>Virksomheden, der opererer i 25 lande og lokationer, overtog SER Hegn Group for at styrke sin markedsposition inden for perimetersikring og sikringsl\u00f8sninger i Danmark og resten af Norden.<\/p>\n<p>SER Hegn Group har eksisteret i over 30 \u00e5r og er i dag den danske markedsleder. Derfor var Heras meget opm\u00e6rksomme p\u00e5 at bevare genkendeligheden og identiteten hos de tre virksomheder og kan i den forbindelse afsl\u00f8re den nye dualbranding for Moosdorf Hegn, Stentoft Hegn og SER Hegn, fra den 1. juli 2022 f\u00e5r SER Hegn-gruppen nyt look, der udtrykker, at de er en del af den europ\u00e6iske markedsleder inden for sikringsl\u00f8sninger.<br \/>\nVed samtidig at bevare tidligere brandingelementer, sender det et st\u00e6rkt budskab om en dansk forretning, der stadig er det foretrukne valg hos virksomheder p\u00e5 tv\u00e6rs af Norden, n\u00e5r det kommer til eksperthj\u00e6lp og kvalitet inden for adgangskontrol og perimetersikring i overensstemmelse med europ\u00e6iske krav, samt montering efter h\u00f8jeste standarder.<\/p>\n<p>For b\u00e5de Heras og SER Hegn Group har det v\u00e6ret vigtigt at bevare DNA\u2019et hos de danske virksomheder for et st\u00e6rkt grundlag og dermed forts\u00e6tte v\u00e6ksten i Norden.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3265\" src=\"https:\/\/www.ser-hegn.dk\/wp-content\/uploads\/sites\/7\/2022\/07\/new-websites-2-1-scaled-1-300x169.jpg\" alt=\"\" width=\"278\" height=\"157\" srcset=\"https:\/\/www.ser-hegn.dk\/wp-content\/uploads\/sites\/7\/2022\/07\/new-websites-2-1-scaled-1-300x169.jpg 300w, https:\/\/www.ser-hegn.dk\/wp-content\/uploads\/sites\/7\/2022\/07\/new-websites-2-1-scaled-1-1024x577.jpg 1024w, https:\/\/www.ser-hegn.dk\/wp-content\/uploads\/sites\/7\/2022\/07\/new-websites-2-1-scaled-1-768x433.jpg 768w, https:\/\/www.ser-hegn.dk\/wp-content\/uploads\/sites\/7\/2022\/07\/new-websites-2-1-scaled-1-1536x866.jpg 1536w, https:\/\/www.ser-hegn.dk\/wp-content\/uploads\/sites\/7\/2022\/07\/new-websites-2-1-scaled-1-2048x1154.jpg 2048w\" sizes=\"(max-width: 278px) 100vw, 278px\" \/><\/p>\n<p>Henrik Otterstedt, Head of Heras Nordics, uddyber, at overdragelsen har v\u00e6ret sp\u00e6ndende, fascinerende og l\u00e6rerig, samtidig med, at alle virksomhederne og medarbejderne i SER Hegn Group har omfavnet d\u00e9t at blive en del af Heras. Han h\u00e5ber, at kunderne ligeledes vil reagere p\u00e5 samme positive m\u00e5de. Nok er brandingen ny men alt andet de forventer og kender fra de tre virksomheder forbliver det samme.<\/p>\n<p>\u201cEfter Heras\u2019 overtagelse af SER Hegn, Moosdorf Hegn og Stentoft Hegn i 2020, har denne integration v\u00e6ret l\u00f8bende proces. Det har ikke v\u00e6ret synligt p\u00e5 markedet, men efter den 1. juli, bliver Heras logoet inkluderet hos Moosdorf Hegn, Stentoft Hegn og SER Hegn\u201d, siger Hr. Otterstedt.<\/p>\n<p>\u201dVores m\u00e5l med integrationen er at udnytte alle styrker som virksomhederne og medarbejderne besidder, samt deres \u00e5relange erfaring og viden inden for perimetersikringsl\u00f8sninger. Vores kunder vil blive m\u00f8dt at samme engagement og grundighed som tidligere \u2013 blot med et st\u00f8rre udvalg\u201d.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heras, den ledende europ\u00e6iske end-to-end leverand\u00f8r af permanente og mobile perimetersikringsl\u00f8sninger, har l\u00f8ftet sl\u00f8ret for det nye brandingudtryk hos de tre danske virksomheder, der blev opk\u00f8bt tilbage i december 2020. Virksomheden, der opererer i 25 lande og lokationer, overtog SER Hegn Group for at styrke sin markedsposition inden for perimetersikring og sikringsl\u00f8sninger i Danmark og [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":3264,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[39],"tags":[],"post_folder":[33],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Heras: Brandingstrategi for dansk perimetersikringsgruppe<\/title>\n<meta name=\"description\" content=\"Heras ledende europ\u00e6iske end-to-end leverand\u00f8r af perimetersikring, afsl\u00f8rer brandingudtryk af danske virksomheder, der blev opk\u00f8bt i 2020.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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